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Positioning Brands for Success™
Posts tagged National Restaurant Association
Ellish Marketing Group Announces Launch of New Website; Brings a New Approach to Being Social and Showcasing Client Successes
12 years ago
Ellish Marketing Group (EMG), a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, today announced the launch of its new website at www.ellishmarketing.com. The new website will be available on all traditional and mobile platforms.
The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights, launching new concepts and products, and revitalizing turnaround businesses.
Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.
“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”
Special thanks go out to EMG team members Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.
Check it out – New website launched
0Today marks the launch of our new website at www.ellishmarketing.com. Please check out the new website and let us know what you think.
As a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, we will be blogging on subjects relevant to these core practice areas.
The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights, launching new concepts and products, and revitalizing turnaround businesses.
Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.
“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”
Special thanks go out to the EMG team of Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.
Ellish Marketing Group helps launch the “NEW” Bennigan’s
13 years ago
Bennigan’s Franchising Co. on Thursday opened its first company-owned restaurant since the heritage brand filed for bankruptcy and closed hundreds of units in July 2008.
Bennigan’s opened the new 4,200-square-foot location in Appleton, Wisconsin. The restaurant features a new logo and signage, a centerpiece bar with 18 beers on tap, 180 seats and entertainment options, such as low-tech dartboards and high-tech Wii bowling as well as interactive table kiosks with pay-at-table technology.
David Goronkin, president and chief executive of Dallas-based Bennigan’s Franchising since April 2009, said: “It has a completely new look and feel. We had to make the Bennigan’s brand relevant for the 21st Century. … The only sacred cow was to keep the name.”
The menu features new items in the salad, sandwich and entrée sections but retains such signature dishes as the Monte Cristo sandwich. “We want to be known for having “American fare with Irish hospitality,” Goronkin said.
Bennigan’s Franchising Co. acquired the Bennigan’s brand in 2008, after parent S&A Restaurant Corp., a division of Metromedia Restaurant Group of Plano, Texas, and affiliated companies filed for Chapter 7 bankruptcy liquidation and closed about 240 company units, including both Bennigan’s and Steak & Ale.
Working with Warren Ellish and the team at Ellish Marketing Group, Bennigan’s developed an enhanced brand positioning, conducted consumer research, launched a new corporate identity, forged significant menu development and testing and included franchisee input all along the way.
“We have forged strong relationships with our franchise owners and have partnered with our franchise advisory board every step of the way, from raising the bar on operating standards to repositioning our concept for a strong future,” Goronkin said. “This new prototype captures all aspects of our new direction and we’re very excited to be growing again.”
Read more in Nations Restaurant News: http://nrn.com/article/bennigan’s-debuts-prototype-new-logo-design#ixzz1hCKFxPDI