Brand Positioning & Branding Consultants: Positioning Brands for Success™
The effective development of brand positioning for any brand will aid in getting your desired message across and making an impression that lasts. Positioning is the way in which you want the consumer to think about your business (products and services) relative to competing brands. It is the most basic of all strategic statements, provides the blueprint for the marketing and development of the brand, and focuses the efforts of all those involved in brand activities.
Without a concise brand positioning statement with a competitive “point of difference” and complete management alignment behind this positioning, it will be difficult to communicate a clear and meaningful message about your brand. A brand must make a strong impression that lasts and translates into profitable sales and long-term growth.
We’ve successfully positioned hundreds of well-known brands
Your brand will be in good company. We’ve used our one-day proprietary approach to successfully position hundreds of well-known brands for a diverse group of companies, from Fortune 500’s to start-ups and turn-arounds. Our positioning work includes international, national, regional and local brands across many industries. We will quickly and affordably help you to position your brand to effectively compete in today’s competitive marketplace.
Proprietary one-day positioning methodology
Where we can assist you is by starting with our proprietary one-day positioning methodology, led by Warren Ellish, and working directly with you and members of your team to clearly state and communicate the core elements of a successful positioning for your brand.
The end result will be the development of a concise positioning statement, agreed upon by your core management team that reflects the following three elements:
- Target market (the customers you are marketing your products/services to)
- Frame of Reference/Competitive set (what business/businesses you are in)
- Point(s) of difference (the specific consumer benefit that is preemptive/ownable/defendable which you want consumers to associate most readily with your products/services).
Warren has been teaching brand positioning at Cornell University’s SC Johnson Graduate School of Managment for 16 years and has done key note speaking engagements on the subject for the International Franchise Association, the National Restaurant Association and Entrepreneurs’ Organization.