Leadership Team F. Warren Ellish: Founder, President and CEO

Warren Ellish is a senior marketing executive with over 30 years of client and consulting experience in consumer products marketing, restaurant marketing, franchise marketing and retail marketing. He is a renowned restaurant marketing, branding and brand positioning consultant. He is also a respected practitioner, lecturer and speaker on brand positioning and for 16 years was a member of the marketing faculty at Cornell University’s Samuel Curtis Johnson Graduate School of Management.

Ellish was named to the Advertising Age “Marketing 100–the superstars of US marketing”.  His major accomplishments include the launch of one of America’s hottest retail concepts and its subsequent IPO, the turnaround of a flagship consumer product, the positioning of hundreds of well-known brands, the launch of numerous new products and concepts, and the development of a long list of marketing programs that have driven increases in customer traffic.

Mr. Ellish has a successful track record of assisting the senior leadership of highly competitive multi-unit trade area driven businesses generate high returns on investment based on a strategic focus to drive profitable traffic and product mix.  A significant amount of his work has been with start-up, emerging and turnaround businesses.  He has launched many new brands and concepts that became successful growth businesses while also revitalizing many once formidable brands that lost their way to become strong competitors once again.  He has been responsible for developing brand positioning for hundreds of well-known international, domestic, regional and local brands.  His core practice areas include: brand positioning, restaurant marketing and franchise marketing for domestic and international clients.

Prior Experience

  • Marketing faculty: Cornell University, Samuel Curtis Johnson Graduate School of Management
  • Founding partner and VP Marketing: Boston Chicken/Boston Market
  • VP Marketing and member executive committee: Red Lobster (General Mills/Darden)
  • VP Marketing: Luzianne Blue Plate Foods (Reily Foods)
  • Director of New Product Marketing: Burger King (Pillsbury)
  • Director of New Products: Johnson & Johnson
  • Product Manager: Frito-Lay (PepsiCo)

Education

BS and MBA from Cornell University

Additional Information

 

 

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