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Menu Engineering & Culinary Development
We create menu programs, enhance existing menus and develop promotional & new menu offerings
Building on a restaurant’s brand positioning, we conduct comprehensive competitive analysis to understand the target audience’s needs and wants, strategic menu engineering, and consumer research and TURF analysis (where budgets allow). We then create menu concepts and specific menu items that will be true to the brand, have a competitive edge and be profitable.
Our chefs, working with our operations and marketing team (with extensive experience in fast food, fast causal, casual, fine dining, hotel and catering), bring their culinary knowledge and restaurant passion together to create signature and craveable menu items.
We then bring menus to life with creative menu and menu board designs incorporating mouth-watering food photography, where appropriate.