Restaurant and Franchise Marketing Consulting
Core Practice Areas: Brand Positioning • Restaurant Marketing • Franchise Marketing

Restaurant and franchise marketing consultants with a focus on restaurant branding and restaurant marketing.  We assist fast food restaurants, fast casual restaurants, casual restaurants, fine dining restaurants, cafes, hotels, institutional food and beverage operations and more.  We have worked with global, domestic, regional and local brands. A significant amount of our work is with startups, emerging brands, brand refreshes and turnaround businesses.

Company founder Warren Ellish has shaped many well respected National Restaurant Association and International Franchise Association brands brand positioning and marketing and he has the reputation as an expert global restaurant marketing and branding consultant.

Ellish Marketing Group has additional client experience with retailers, dental practices, salons & spas, consumer products companies, manufacturers, medical device companies, software developers, real estate developers and assorted other industries.

Positioning Brands for Success™: We’ve successfully positioned hundreds of well-known brands

Your brand will be in good company. We’ve used our one-day proprietary approach to successfully position hundreds of well-known brands for a diverse group of companies, from Fortune 500’s to start-ups and turn-arounds. Our positioning work includes international, national, regional and local brands across many industries. We will quickly and affordably help you to position your brand to effectively compete in today’s competitive marketplace.

We can assist you is by starting with our proprietary one-day positioning methodology, led by Warren Ellish, and working directly with you and members of your team to clearly state and communicate the core elements of a successful positioning for your brand.

The end result will be the development of a concise positioning statement, agreed upon by your core management team that reflects the following three elements:

• Target market (the customers you are marketing your products/services to)
• Frame of Reference/Competitive set (what business/businesses you are in)
• Point(s) of difference (the specific consumer benefit that is preemptive/ownable/defendable which you want consumers to associate most readily with your products/services).

Warren has taught brand positioning at Cornell University’s SC Johnson Graduate School of Managment for 16 years and has done key note speaking engagements on the subject for the International Franchise Association, the National Restaurant Association and Entrepreneurs’ Organization.

Positioning Restaurant and Franchise Brands

Launching new restaurant brands, concepts and products

Our restaurant consulting team has launched many new restaurant brands, concepts and products that became successful growth businesses. We have significant experience with business and marketing plans, menu and culinary development, menu design, brand identities and logos, social media and digital marketing, local store marketing, advertising, promotions, direct mail and in-store point of purchase materials. Check out some of our case studies.

Launching New Restaurant Brands And Products

Revitalizing restaurants and turnaround businesses

Our team of restaurant consultants have revitalized many once formidable restaurant brands that lost their way to become strong restaurant competitors once again.  The track record of success in turning around restaurant brands is enviable.  Ellish Marketing Group has the reputation as the best restaurant marketing and branding consultants.  See what our clients say about us.

Revitalizing Turnaround Businesses