Arbor Dental Group

How to generate high quality new patient leads month after month, year after year

Challenge: Take a Denver dental practice and position them as the premier dental practice in their trade area.

Solution: Develop and implement a strategic and comprehensive dental marketing program focused on patient referrals, direct mail to a targeted group of households and a web presence with solid search engine optimization.

Rationale: Provide prospective new patients with specific reasons to select Arbor Dental Group as their dental practice of choice using tried and true marketing approaches used in consumer packaged goods marketing, restaurant marketing and retail marketing (and very different from traditional dental marketing programs).

Results: A fourteen plus year business relationship with Ellish Marketing Group that has resulted in year after year returns on investment (new patient revenue vs. marketing dollars) of 5:1 to 10:1. Similar results have been achieved with our other dental practices.

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