Leadership Team
Jim Balan: Creative Director

Jim Balan is a senior writer and art director with over 30 years of agency experience in consumer, restaurant, pharmaceutical, dental and retail businesses. He joined Ellish Marketing Group in 1995 after working with Warren Ellish for many years and on numerous projects while Warren was on the client side. The results of Jim’s creative efforts in launching and building brands are shown throughout this website.

Prior Experience

As founder and president of J. Balan Advertising Graphics, Jim has developed brand-enhancing and traffic-building advertising and promotions (both consumer and trade) for over 60 well-known brands, including:

  • Baby Care: JOHNSON’S Baby Shampoo and Conditioner, Powder, Oil, Lotion, Bath, Wash Cloths, Diapers, Swabs
  • Wound Care: BAND-AID Adhesive Bandages, JOHNSON’S First Aid and Wound Care Products
  • Oral Health Care: REACH Toothbrushes, JOHNSON’S Dental Floss, PREVENT Toothpaste, ACT Dental Rinse
  • Skin and Hair Care: SHOWER TO SHOWER Powder, SUNDOWN Sunscreen, AFFINITY Shampoo and Conditioner,
    PURPOSE Cleansing Moisturizer, Soap and Wash
  • Women’s Health: STAYFREE, CAREFREE, SURE & NATURAL, and O.B. Feminine Products, K-Y Jelly, COETS Cosmetic Squares,
    TAKE-OFF Makeup Removal Cloths, ADVANCE and DAISY 2 Pregnancy Tests
  • Food and Beverage: LUZIANNE Tea, BLUE PLATE Mayonnaise, WENNER Breads
  • OTC/Pharmaceuticals: MICATIN Antifungal Cream, THERAGRAN Multi Vitamins, NALDECON Cough/Cold Liquids
  • Toys: PLAYPATH Playthings, IMAGIN-IT Child Development Toys, PLAYSKOOL, MATCHBOX Toys, BINNEY & SMITH Art Products


  • Art and design at School of Visual Arts, NYC
  • MA and doctoral studies, Rutgers University
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