Long John Silver’s

How to introduce a bold new product

Challenge: Introduce a new wrap product to a fast food restaurant chain.

Solution: Develop and implement a strategic communication approach built on size and flavor.

Rationale: Provide simple communication messaging around a taste so big and bold it takes
two hands, and visually show it in a convincing and mouthwatering way.

ResultsSuccessful new product introduction for Long John Silver’s.

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