Restaurant Marketing Programs
Developing comprehensive marketing and communication programs for restaurant and franchise brands
We are well-respected restaurant and franchise marketing experts. We have developed comprehensive marketing programs for many successful startup, brand-refresh and turnaround restaurant and franchise brands. Our successful marketing and communication programs have been utilized by global, domestic, regional and local brands.
Starting with a well-defined brand positioning statement with the full support of management, a marketing plan and calendar are then developed to meet the overall business plan objectives. Flowing out of the marketing plan, strategic marketing programs and consumer messaging are developed to meet specific marketing goals. Our comprehensive programs typically focus on a few things done really well and will include options from the following: advertising (broadcast, print, outdoor, etc. – depending on budget levels and trade area efficiency), digital marketing, social media, web site design that has been search engine optimized and localized, consumer promotions, new product introductions, limited time only offerings (LTO’s), menu and menu board design, email marketing, loyalty programs, in-store point of purchase materials, merchandising, FSI’s and direct mail.