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Positioning Brands for Success™
News
Is your brand strategically positioned with its message clearly communicated? Are you sure?
12 years ago
Warren Ellish, President and CEO of Ellish Marketing Group is featured as a guest blogger inThomas Paige International’s Leadership Insights. Five great thought leadership blogs from industry experts are highlighted. Check out all of the blogs from Joleen Goronkin, Rick Van Warner, Rob Grimes, Tom Spry and Warren Ellish.
Check out Warren’s guest blog at: http://thomaspaige.net/marketing-brand-positioning-positioning-brands-for-success™/
Marketing Speaker Warren Ellish Addresses Cornell University Johnson School MBA Marketing Students on: How To Successfully Position a Product or Service Into a World-Class Brand
12 years ago
Warren Ellish today addressed the Cornell Johnson School’s Strategic Marketing Immersion with an all day session on brand positioning. Following a 90 minute morning presentation on brand positioning, Warren had the students put brand positioning to work with 10 teams preparing and then presenting brand positioning statements for 2 different brands plus themselves. First year MBA marketing student Mary Fuller said that “I always leave Warren’s talks having gained a great deal of insight and a renewed enthusiam for the challenges to come in my career.”
Meyer & Lydiatt Family Dentistry Chooses Ellish Marketing Group as Agency of Record
12 years ago
Ellish Marketing Group (EMG), a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, announced that Meyer & Lydiatt Family Dentistry, Colorado Springs’ premier dental practice, has chosen Ellish Marketing Group as marketing and advertising agency of record. EMG will manage branding, marketing and advertising for the practice.
Meyer & Lydiatt Family Dentistry has been serving the dental needs of families in Colorado Springs since 1980. Doctors Roger Meyer and John Lydiatt bring fifty years of personalized professional experience in putting smiles on patients” faces. The practice is located at 6665 Delmonico Drive (Suite C) at the southeast corner of E. Rockrimmon Boulevard and Delmonico Road – just one mile west of I-25 and Woodmen Road.
“We are excited to have Ellish Marketing Group put their proven marketing approach to generating high-quality new patients for our practice while also building our brand as the premier Colorado Springs dental practice,” says Dr. Roger Meyer. Partner Dr. John Lydiatt added, “After having spent time with Warren Ellish and seeing first hand the depth of experience and the track record of successes he has had, we are pleased to have Ellish Marketing Group spearhead our efforts to grow our dental practice professionally and profitably.”
“Meyer & Lydiatt Family Dentistry is a great dental brand and an established member of the Colorado Springs community,” said President and CEO of Ellish Marketing Group, Warren Ellish. “We look forward to developing a strategic marketing communication plan and to generating new high-quality patients in just a matter of weeks – and then every month for many years to come.”
Ellish Marketing Group Announces Launch of New Website; Brings a New Approach to Being Social and Showcasing Client Successes
12 years ago
Ellish Marketing Group (EMG), a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, today announced the launch of its new website at www.ellishmarketing.com. The new website will be available on all traditional and mobile platforms.
The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights, launching new concepts and products, and revitalizing turnaround businesses.
Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.
“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”
Special thanks go out to EMG team members Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.
Cornell Johnson School Sets Date for 6th Annual Marketing Executive Coaching Program
12 years ago
The 6th annual Cornell Johnson School Marketing Executive Coaching Program will be held on Thursday and Friday November 1 and 2, 2012 in Ithaca, New York. The event was founded and is hosted annually by Warren Ellish, President and CEO of Ellish Marketing Group and member of the marketing faculty at the Cornell Johnson School.
Highlights from the 5th Annual Cornell Johnson School Marketing Executive Coaching Program (#JMEC11)
12 years ago
The 5th annual Cornell Johnson School Marketing Executive Coaching Program was successfully concluded today. The event was founded and is hosted annually by Warren Ellish, President and CEO of Ellish Marketing Group and member of the marketing faculty at the Cornell Johnson School. It consisted of two great days of networking and personal mentoring/coaching from twenty-six of the most distinguished CEO’s, CMO’s, executive recruiters and other top marketing executives to Johnson School first and second year marketing MBA students. MBA student Bill DeGroot summarized the value of the program by saying the event was “the highlight of my experience at Johnson to date”.
Read more about the program in a web exclusive article in the Cornell Enterprise online at: http://www2.johnson.cornell.edu/alumni/enterprise/fall2009/index.cfm?action=coaching_slideshow
Ellish Marketing Group Studio Director, Jeff Witchel, releases new book The Best of Layers Magazine Tips of the Day
12 years ago
We’re pleased to announce that after writing thousands of tips for Layers Magazine, Jeff Witchel, Ellish Marketing Group Studio Director has compiled his favorite InDesign tips into a book!
Introducing The Best of Layers Magazine Tips of the Day. Its pages are jam-packed with the best of Jeff’s InDesign tips, tricks and workarounds as well as undocumented timesaving secrets and shortcuts. Now available as both a traditional printed book and an eBook at Amazon.
