The Positioning Statement: The blog of Ellish Marketing Group

Ellish Marketing Group Announces Launch of New Website; Brings a New Approach to Being Social and Showcasing Client Successes

Ellish Marketing Group (EMG), a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, today announced the launch of its new website at www.ellishmarketing.com. The new website will be available on all traditional and mobile platforms.

The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights, launching new concepts and products, and revitalizing turnaround businesses.

Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.

“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”

Special thanks go out to EMG team members Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.

Read the press release here.

Check it out – New website launched

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Today marks the launch of our new website at www.ellishmarketing.com. Please check out the new website and let us know what you think.

As a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, we will be blogging on subjects relevant to these core practice areas.

The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights,  launching new concepts and products, and revitalizing turnaround businesses.

Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.

“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”

Special thanks go out to the EMG team of Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.

Cornell Johnson School Sets Date for 6th Annual Marketing Executive Coaching Program 

The 6th annual Cornell Johnson School Marketing Executive Coaching Program will be held on Thursday and Friday November 1 and 2, 2012 in Ithaca, New York. The event was founded and is hosted annually by Warren Ellish, President and CEO of Ellish Marketing Group and member of the marketing faculty at the Cornell Johnson School.

Highlights from the 5th Annual Cornell Johnson School Marketing Executive Coaching Program (#JMEC11)

The 5th annual Cornell Johnson School Marketing Executive Coaching Program was successfully concluded today. The event was founded and is hosted annually by Warren Ellish, President and CEO of Ellish Marketing Group and member of the marketing faculty at the Cornell Johnson School. It consisted of two great days of networking and personal mentoring/coaching from twenty-six of the most distinguished CEO’s, CMO’s, executive recruiters and other top marketing executives to Johnson School first and second year marketing MBA students. MBA student Bill DeGroot summarized the value of the program by saying the event was “the highlight of my experience at Johnson to date”.

Read more about the program in a web exclusive article in the Cornell Enterprise online at: http://www2.johnson.cornell.edu/alumni/enterprise/fall2009/index.cfm?action=coaching_slideshow

Ellish Marketing Group completes brand positioning work for Carrabba’s® Italian Grill

Ellish Marketing Group Studio Director, Jeff Witchel, releases new book The Best of Layers Magazine Tips of the Day

We’re pleased to announce that after writing thousands of tips for Layers Magazine, Jeff Witchel, Ellish Marketing Group Studio Director has compiled his favorite InDesign tips into a book!

Introducing The Best of Layers Magazine Tips of the Day. Its pages are jam-packed with the best of Jeff’s InDesign tips, tricks and workarounds as well as undocumented timesaving secrets and shortcuts. Now available as both a traditional printed book and an eBook at Amazon.

Ellish Marketing Group completes brand positioning work for Salsarita’s Fresh Mexican Cantina

Ellish Marketing Group completes brand positioning work for Transonic Systems®

Ellish Marketing Group and Meadows Dental Group celebrate 10th year working together

Thank you Doctors Joe O’Leary and Scott Peppler and the rest of the Meadows Dental Group team for being so great to work with and for allowing Ellish Marketing Group to partner with you to launch and then profitably grow your practice for the last ten years.

Ellish Marketing Group completes brand positioning work for QuantiSense®

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