“We truly enjoyed working with Warren using his Brand Positioning process. We started with a research Discovery Tour in 2 very different markets. This allowed us to see what is new and trending in the breakfast daypart. We then used the ideas and experiences we gained on the tour coupled with the knowledge of our business to develop our Brand Positioning statement. Using this, we updated our menu and several aspects of our operating model. As a result, our PPA has significantly increased, and our customer feedback is very positive. Ultimately, the entire process has helped to increase our focus and discipline in sticking to our values as we successfully grow our company.”
Jennifer Weishaupt, Proprietor, The Ruby Slipper
