“Four years after opening Chili’s in Costa Rica, we were struggling to find our way. One Saturday morning I Googled international restaurant marketing consultants and decided to send email inquiries to interesting marketing agencies. Warren contacted me within the hour. and within two hours we were on the phone together. Within 60 days of the initial conversation, Warren made the trip to Costa Rica. We spent three days together and during that time Warren made macro recommendations as well as micro detail recommendations on how to position a global mature brand in a relatively new market, how to improve our marketing, grow our business and to become profitable. He has continued to drive this effort ever since. We implemented all of Warren’s recommendations and immediately saw great results. In fact, after our first year following his recommendations we were awarded Chili’s Global Franchise top comp sales award. We have consulted with Warren for the past four plus years from marketing strategy and calendar creation, full advertising development and execution, the development of special promotional and menu offerings, leading menu engineering for a reduced menu size and then the actual menu design, creating and leading Facebook and social media programs and driving our Loyalty club program and email implementation.”
Bob Florsheim, CEO, CRB Restaurants (Chili’s Franchisee, Costa Rica)
