“In 2018 the Assiniboine Park Conservancy (APC) was looking to develop a restaurant concept based on the pillars of our new attraction, Canada’s Diversity Gardens (CDG.). APC awarded the expertise of Synergy Restaurant Consultants and Warren Ellish of Ellish Marketing Group. Warren and his team provided a strategic recommendation to maximize our business opportunity while reinforcing the mission of CDG, including concept and restaurant name.
The analysis began with an immersion in existing Park offerings, surveyed trends and voids in the local restaurant market through a discovery tour, followed by an in-depth brand positioning session.
Warren illustrated commitment to the project travelling several times to Winnipeg and exploring the culture of diverse restaurants in Winnipeg and Chicago, all the while presenting and collaborating marketing goals, philosophies and assessments.
Warren’s branding and marketing expertise was placed into action as he immersed himself in the culture of our City while observing the close association our citizens have with the Assiniboine Park and the appreciation of the importance of plants to daily life and wellbeing. He was inspired by our mission illustrating a brand for guests to explore the role plants have in shaping the life and identity of the community.
We developed a great partnership with Warren and admired his dedication to our restaurant concept. We appreciated his attention to detail, creative approach and we are excited to incorporate his vision.”
Bruce Keats, Chief Operating Officer, Assiniboine Park Conservancy