Guy Guglielmino, Vice President of Marketing – Vision Care, Bausch & Lomb

“We were tasked with developing a consumer facing marketing campaign to launch our new Bausch & Lomb Ultra Lenses brand including television and social media. Warren was with us every step of the way as we developed the marketing plan and tools required for a successful launch including brand positioning, key communication messaging and a research plan to test our materials.  Warren also consulted on the agency search process, creative development and testing and director and casting selection.  Throughout the entire process, Warren working seamlessly with our internal team and agency partners to ensure a breakthrough campaign.  I am consistently looking for opportunities to engage Warren again.”

Guy Guglielmino, Vice President of Marketing – Vision Care, Bausch & Lomb