Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
“We were so right when we decided to hire Warren Ellish to help us revitalize our brand! Somehow Warren always creates wows! But the restaurant discovery he organized for our brand refresh was a real wow+! He handpicked the best restaurants and markets to experience (according to our needs) and the whole process was mind-blowing. He then conducted a brand positioning session with our management team, where the soul of our brand was created. He culminated the process with the creation of a brand concept book where the ideal Tai Pak experience was described. The brand positioning statement is so powerful, and has been driving our brand with total organizational focus. We are also deploying all aspects of the concept book and our guests are loving it!
Warren Ellish and the team at Ellish Marketing Group continue to create great results for us over and over again. We have worked with Warren for the past 2 years in a 360º project. His most valuable asset is without a doubt his passion and he is someone you enjoy working with. He became part of our team right away and he has even become a personal mentor to me. The results of our collaboration are sales that are up double digits for the second year in a row while the local restaurant industry is flat. Warren’s passion definitely translates into results!”
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)