For a Free Consultation
Call 303-808-4680
Call 303-808-4680
Positioning Brands for Success™
Posts tagged Ellish Marketing Group
Highlights from the 5th Annual Cornell Johnson School Marketing Executive Coaching Program (#JMEC11)
12 years ago
The 5th annual Cornell Johnson School Marketing Executive Coaching Program was successfully concluded today. The event was founded and is hosted annually by Warren Ellish, President and CEO of Ellish Marketing Group and member of the marketing faculty at the Cornell Johnson School. It consisted of two great days of networking and personal mentoring/coaching from twenty-six of the most distinguished CEO’s, CMO’s, executive recruiters and other top marketing executives to Johnson School first and second year marketing MBA students. MBA student Bill DeGroot summarized the value of the program by saying the event was “the highlight of my experience at Johnson to date”.
Read more about the program in a web exclusive article in the Cornell Enterprise online at: http://www2.johnson.cornell.edu/alumni/enterprise/fall2009/index.cfm?action=coaching_slideshow
Ellish Marketing Group Studio Director, Jeff Witchel, releases new book The Best of Layers Magazine Tips of the Day
12 years ago
We’re pleased to announce that after writing thousands of tips for Layers Magazine, Jeff Witchel, Ellish Marketing Group Studio Director has compiled his favorite InDesign tips into a book!
Introducing The Best of Layers Magazine Tips of the Day. Its pages are jam-packed with the best of Jeff’s InDesign tips, tricks and workarounds as well as undocumented timesaving secrets and shortcuts. Now available as both a traditional printed book and an eBook at Amazon.
Ellish Marketing Group and Meadows Dental Group celebrate 10th year working together
12 years ago
Thank you Doctors Joe O’Leary and Scott Peppler and the rest of the Meadows Dental Group team for being so great to work with and for allowing Ellish Marketing Group to partner with you to launch and then profitably grow your practice for the last ten years.
Ellish Marketing Group introduces new marketing campaign for Centre Aveda Salon and Spas
13 years ago
Ellish Marketing Group developed brand positioning for Centre Aveda Salon & Spas leveraging a major identified consumer insight, created a new corporate identity, introduced a new salon technique “Style & Learn™” as a piece of the brand’s point of difference, offered a custom gift bag filled with Aveda products as a gift with purchase of new salon services, utilized phone tracking and recording of customer calls for training purposes and put social media to use by allowing guests to tell the brand defined story through unique sharing of in-salon “Style & Learn™” videos.
Warren Ellish addresses the Entrepreneurs’ Organization (EO) Global Leadership Conference in Chicago
13 years ago
Warren addressed an enthusiastic standing-room-only crowd of the world’s best entrepreneurs. The topic:How to successfully position your product or service into a world-class brand.
Read more on the speaking engagement at: http://www.johnson.cornell.edu/Entrepreneurship-and-Innovation-Institute/News-Events/News-Highlights/ArticleId/411/Johnsons-Warren-Ellish-talks-brand-positioning-to-international-group-of-entrepreneurs.aspx
Ellish Marketing Group helps launch the “NEW” Bennigan’s
13 years ago
Bennigan’s Franchising Co. on Thursday opened its first company-owned restaurant since the heritage brand filed for bankruptcy and closed hundreds of units in July 2008.
Bennigan’s opened the new 4,200-square-foot location in Appleton, Wisconsin. The restaurant features a new logo and signage, a centerpiece bar with 18 beers on tap, 180 seats and entertainment options, such as low-tech dartboards and high-tech Wii bowling as well as interactive table kiosks with pay-at-table technology.
David Goronkin, president and chief executive of Dallas-based Bennigan’s Franchising since April 2009, said: “It has a completely new look and feel. We had to make the Bennigan’s brand relevant for the 21st Century. … The only sacred cow was to keep the name.”
The menu features new items in the salad, sandwich and entrée sections but retains such signature dishes as the Monte Cristo sandwich. “We want to be known for having “American fare with Irish hospitality,” Goronkin said.
Bennigan’s Franchising Co. acquired the Bennigan’s brand in 2008, after parent S&A Restaurant Corp., a division of Metromedia Restaurant Group of Plano, Texas, and affiliated companies filed for Chapter 7 bankruptcy liquidation and closed about 240 company units, including both Bennigan’s and Steak & Ale.
Working with Warren Ellish and the team at Ellish Marketing Group, Bennigan’s developed an enhanced brand positioning, conducted consumer research, launched a new corporate identity, forged significant menu development and testing and included franchisee input all along the way.
“We have forged strong relationships with our franchise owners and have partnered with our franchise advisory board every step of the way, from raising the bar on operating standards to repositioning our concept for a strong future,” Goronkin said. “This new prototype captures all aspects of our new direction and we’re very excited to be growing again.”
Read more in Nations Restaurant News: http://nrn.com/article/bennigan’s-debuts-prototype-new-logo-design#ixzz1hCKFxPDI