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Warren addressed an enthusiastic standing-room-only crowd of the world’s best entrepreneurs. The topic:How to successfully position your product or service into a world-class brand.
Read more on the speaking engagement at: http://www.johnson.cornell.edu/Entrepreneurship-and-Innovation-Institute/News-Events/News-Highlights/ArticleId/411/Johnsons-Warren-Ellish-talks-brand-positioning-to-international-group-of-entrepreneurs.aspx