Ellish Marketing Group developed brand positioning for Centre Aveda Salon & Spas leveraging a major identified consumer insight, created a new corporate identity, introduced a new salon technique “Style & Learn™” as a piece of the brand’s point of difference, offered a custom gift bag filled with Aveda products as a gift with purchase of new salon services, utilized phone tracking and recording of customer calls for training purposes and put social media to use by allowing guests to tell the brand defined story through unique sharing of in-salon “Style & Learn™” videos.