If you’re interested in brand positioning or branding, you may have come across the work of Warren Ellish, a renowned practitioner and speaker on brand positioning and branding, a faculty member at Cornell University’s Johnson Graduate School of Management and the President and CEO of Ellish Marketing Group. Mr. Ellish will be presenting his thoughts on brand positioning at the IFA Convention February 13, 2012 (a week from today) at 10:15AM, and we thought it might be a good opportunity to ask him a few questions about brand positioning and branding as well as his thoughts on the session he’ll be presenting at #IFA2012.  Full interview at: http://www.franchisedirect.com/blog/franchise-direct-interview-with-cornells-warren-ellish/