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Branding and Brand Positioning Expert Addresses 52nd Annual International Franchise Association Convention
F. Warren Ellish, President and CEO of Ellish Marketing Group and Senior Lecturer at Cornell University’s Samuel Curtis Johnson Graduate School of Management today addressed the leaders of the world’s most important franchisors, franchisees and suppliers to the franchise community. Ellish, a popular marketing speaker as well as a respected franchise and restaurant marketing consultant, spoke to a standing-room-only crowd at his session on brand positioning and “The Three Critical Steps to Positioning Your Franchise Into a World-Class Brand.” The thought provoking and entertaining 90-minute session provided the franchise leaders with specific tools to help them build better local businesses one opportunity at a time as well as help them build better brands. These tools will have an immediate impact on their businesses and their personal careers.