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Brand Positioining
Ellish Marketing Group Announces Launch of New Website; Brings a New Approach to Being Social and Showcasing Client Successes

Ellish Marketing Group (EMG), a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, today announced the launch of its new website at www.ellishmarketing.com. The new website will be available on all traditional and mobile platforms.
The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights, launching new concepts and products, and revitalizing turnaround businesses.
Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.
“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”
Special thanks go out to EMG team members Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.
Cornell Johnson School Sets Date for 6th Annual Marketing Executive Coaching Program
The 6th annual Cornell Johnson School Marketing Executive Coaching Program will be held on Thursday and Friday November 1 and 2, 2012 in Ithaca, New York. The event was founded and is hosted annually by Warren Ellish, President and CEO of Ellish Marketing Group and member of the marketing faculty at the Cornell Johnson School.
Highlights from the 5th Annual Cornell Johnson School Marketing Executive Coaching Program (#JMEC11)
The 5th annual Cornell Johnson School Marketing Executive Coaching Program was successfully concluded today. The event was founded and is hosted annually by Warren Ellish, President and CEO of Ellish Marketing Group and member of the marketing faculty at the Cornell Johnson School. It consisted of two great days of networking and personal mentoring/coaching from twenty-six of the most distinguished CEO’s, CMO’s, executive recruiters and other top marketing executives to Johnson School first and second year marketing MBA students. MBA student Bill DeGroot summarized the value of the program by saying the event was “the highlight of my experience at Johnson to date”.
Read more about the program in a web exclusive article in the Cornell Enterprise online at: http://www2.johnson.cornell.edu/alumni/enterprise/fall2009/index.cfm?action=coaching_slideshow
Ellish Marketing Group and Meadows Dental Group celebrate 10th year working together
Thank you Doctors Joe O’Leary and Scott Peppler and the rest of the Meadows Dental Group team for being so great to work with and for allowing Ellish Marketing Group to partner with you to launch and then profitably grow your practice for the last ten years.
Ellish Marketing Group introduces new marketing campaign for Centre Aveda Salon and Spas
Ellish Marketing Group developed brand positioning for Centre Aveda Salon & Spas leveraging a major identified consumer insight, created a new corporate identity, introduced a new salon technique “Style & Learn™” as a piece of the brand’s point of difference, offered a custom gift bag filled with Aveda products as a gift with purchase of new salon services, utilized phone tracking and recording of customer calls for training purposes and put social media to use by allowing guests to tell the brand defined story through unique sharing of in-salon “Style & Learn™” videos.
Warren Ellish addresses the Entrepreneurs’ Organization (EO) Global Leadership Conference in Chicago
Warren addressed an enthusiastic standing-room-only crowd of the world’s best entrepreneurs. The topic:How to successfully position your product or service into a world-class brand.
Read more on the speaking engagement at: http://www.johnson.cornell.edu/Entrepreneurship-and-Innovation-Institute/News-Events/News-Highlights/ArticleId/411/Johnsons-Warren-Ellish-talks-brand-positioning-to-international-group-of-entrepreneurs.aspx




