wellish

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F. Warren Ellish is the Founder, President and CEO of Ellish Marketing Group, a leading authority on brand positioning and marketing consulting to restaurants, franchises, dental practices, retailers and consumer products companies. He is a senior marketing executive with over 30 years of client and consulting experience. Ellish is a renowned practitioner, lecturer and speaker on brand positioning and was a member of the marketing faculty at Cornell University’s Johnson Graduate School of Management for 16 years. Ellish was named to the Advertising Age ”Marketing 100 – the superstars of US marketing”. Major accomplishments include the launch of one of America's hottest retail concepts and its subsequent IPO, the turnaround of a flagship consumer product, the positioning of hundreds of well known brands, the launch of numerous new products and concepts that became successful growth businesses, the revitalizing of many once formidable brands that lost their way to become strong competitors once again, and the development of a long list of programs which have driven profitable increases in customer traffic. For more information visit www.ellishmarketing.com. Warren can be reached at 303-808-4680 or warren.ellish@ellishmarketing.com.

Posts by wellish

Ellish Marketing Group introduces new marketing campaign for Centre Aveda Salon and Spas

14 years ago

by wellish in Brand Positioining, Branding, Franchising, Marketing, Marketing Communications, News

Ellish Marketing Group developed brand positioning for Centre Aveda Salon & Spas leveraging a major identified consumer insight, created a new corporate identity, introduced a new salon technique “Style & Learn™” as a piece of the brand’s point of difference, offered a custom gift bag filled with Aveda products as a gift with purchase of new salon services, utilized phone tracking and recording of customer calls for training purposes and put social media to use by allowing guests to tell the brand defined story through unique sharing of in-salon “Style & Learn™” videos.

Aveda brand positioning Brand Refresh branding Ellish Marketing Group franchise marketing franchise marketing consultant marketing marketing consulting Salon marketing Spa marketing Warren Ellish

Warren Ellish addresses the Entrepreneurs’ Organization (EO) Global Leadership Conference in Chicago

14 years ago

by wellish in Brand Positioining, Branding, Marketing, News

Warren addressed an enthusiastic standing-room-only crowd of the world’s best entrepreneurs. The topic:How to successfully position your product or service into a world-class brand.

brand positioning brand positioning speaker branding Ellish Marketing Group Entrepreneurs’ Organization EO marketing marketing consulting marketing speaker restaurant marketing restaurant marketing consultant restaurant marketing speaker Warren Ellish

Ellish Marketing Group helps launch the “NEW” Bennigan’s

15 years ago

by wellish in Brand Positioining, Branding, Franchising, Marketing, Marketing Communications, Menu Optimization, News, Restaurants

Bennigan’s Franchising Co. on Thursday opened its first company-owned restaurant since the heritage brand filed for bankruptcy and closed hundreds of units in July 2008.

Bennigan’s opened the new 4,200-square-foot location in Appleton, Wisconsin. The restaurant features a new logo and signage, a centerpiece bar with 18 beers on tap, 180 seats and entertainment options, such as low-tech dartboards and high-tech Wii bowling as well as interactive table kiosks with pay-at-table technology.

David Goronkin, president and chief executive of Dallas-based Bennigan’s Franchising since April 2009, said: “It has a completely new look and feel. We had to make the Bennigan’s brand relevant for the 21st Century. … The only sacred cow was to keep the name.”

The menu features new items in the salad, sandwich and entrée sections but retains such signature dishes as the Monte Cristo sandwich. “We want to be known for having “American fare with Irish hospitality,” Goronkin said.

Bennigan’s Franchising Co. acquired the Bennigan’s brand in 2008, after parent S&A Restaurant Corp., a division of Metromedia Restaurant Group of Plano, Texas, and affiliated companies filed for Chapter 7 bankruptcy liquidation and closed about 240 company units, including both Bennigan’s and Steak & Ale.

Working with Warren Ellish and the team at Ellish Marketing Group, Bennigan’s developed an enhanced brand positioning, conducted consumer research, launched a new corporate identity, forged significant menu development and testing and included franchisee input all along the way.

“We have forged strong relationships with our franchise owners and have partnered with our franchise advisory board every step of the way, from raising the bar on operating standards to repositioning our concept for a strong future,” Goronkin said. “This new prototype captures all aspects of our new direction and we’re very excited to be growing again.”

Read more in Nations Restaurant News: http://nrn.com/article/bennigan’s-debuts-prototype-new-logo-design#ixzz1hCKFxPDI

Bennigan's brand positioning Brand Refresh branding Ellish Marketing Group franchise marketing franchise marketing consultant International Franchise Association marketing marketing consulting National Restaurant Association New Restaurant restaurant marketing restaurant marketing consultant Warren Ellish

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