Posts tagged franchise marketing speaker

Warren Ellish to Address International Franchise Association (IFA) Convention

IFA’s Annual Convention, February 11 to 14 in Orlando, FL, is designed to aid franchise professionals who are seeking new ways to more effectively and profitably build their businesses. Attendees will have the opportunity to hear Warren Ellish, President and CEO of Ellish Marketing Group and Senior Lecturer at Cornell University’s Johnson Graduate School of Management conduct a session on “The Three Critical Steps to Positioning Your Franchise Into a World-Class Brand”.  The session is scheduled for 10:15 to 11:45AM on February 13 and immediately follows the keynote address by David Novak, Chairman and CEO of Yum! Brands.  Attendees are encouraged to check out and download the IFA Convention AP, to maximize their convention time and experience.

Ellish Marketing Group Announces Launch of New Website; Brings a New Approach to Being Social and Showcasing Client Successes

Ellish Marketing Group (EMG), a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, today announced the launch of its new website at www.ellishmarketing.com. The new website will be available on all traditional and mobile platforms.

The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights, launching new concepts and products, and revitalizing turnaround businesses.

Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.

“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”

Special thanks go out to EMG team members Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.

Read the press release here.

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