IFA’s Annual Convention, February 11 to 14 in Orlando, FL, is designed to aid franchise professionals who are seeking new ways to more effectively and profitably build their businesses. Attendees will have the opportunity to hear Warren Ellish, President and CEO of Ellish Marketing Group and Senior Lecturer at Cornell University’s Johnson Graduate School of Management conduct a session on “The Three Critical Steps to Positioning Your Franchise Into a World-Class Brand”.  The session is scheduled for 10:15 to 11:45AM on February 13 and immediately follows the keynote address by David Novak, Chairman and CEO of Yum! Brands.  Attendees are encouraged to check out and download the IFA Convention AP, to maximize their convention time and experience.