The 2012 Cornell Brand Management Roundtable presented by the Cornell Hotel School Center for Hospitality Research, sponsored by Hilton Worldwide and lead by Professor Chekitan Dev, is by invitation only, and took place on Monday, April 2nd, and Tuesday, April 3rd, on the Cornell University campus.

Af few of the featured topics and session provocateurs included: Brand Champions-Insights from the Best Global Brands (Jezz Frampton, Group CEO Interbrand);  Brand Innovation-New Brand Development (Christian Hempell, VP New Business Development and Delivery, IHG); and Digital Branding-Social+Search+Mobile (Jezz Frampton, Group CEO Interbrand).

The Center for Hospitality Research (CHR) roundtables provide an opportunity for a small number (approximately 25) of invited senior-level executives and educators, Cornell faculty members, and scholars affiliated with CHR to share experiences and exchange ideas. Roundtable events are divided into several focused sessions. Each session typically begins with a short presentation or guiding question offered by the moderator. After initial remarks, the conversation is then open for lively discussion. Given the relatively small number of attendees, all participants have ample opportunity to ask questions and express their views. Cornell School of Hotel Administration faculty members and students often observe the roundtable discussions and interact with the invited attendees during session breaks.