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Jennifer Weishaupt, Proprietor, The Ruby Slipper

Jennifer Weishaupt, Proprietor, The Ruby Slipper

“We truly enjoyed working with Warren using his Brand Positioning process. We started with a research Discovery Tour in 2 very different markets. This allowed us to see what is new and trending in the breakfast daypart. We then used the ideas and experiences we gained on the tour coupled with the knowledge of our business to develop our Brand Positioning statement. Using this, we updated our menu and several aspects of our operating model. As a result, our PPA has significantly increased, and our customer feedback is very positive. Ultimately, the entire process has helped to increase our focus and discipline in sticking to our values as we successfully grow our company.”

Jennifer Weishaupt, Proprietor, The Ruby Slipper

Dave Wolfgram, former President, Corner Bakery Café

Dave Wolfgram, former President, Corner Bakery Café

“The direct mail work Warren and his team of professionals developed for Corner Bakery Cafe was right on target. Our brand was strengthened with the delivery of a strategically crafted, visually striking, and relevant message.”

Dave Wolfgram, former President, Corner Bakery Café

Larry Reinstein, former CEO, Fresh City and President & COO of Salsarita’s

Larry Reinstein, former CEO, Fresh City and President & COO of Salsarita’s

“Warren is a top notch marketing executive who really understands the restaurant business. We contracted Warren originally for concept positioning and he was able to work well with our team and help us develop new positioning in a fast efficient manner. Subsequently, we worked with Warren on various projects including menu development, grand opening marketing and direct mail campaigns. In each case, Warren had a tremendous level of knowledge and many creative ideas. He also understands the importance of return on investment and is very focused on measuring the results of every program. Upon moving to Salasarita’s, I engaged Warren to lead the brand positioning for us and he delivered with exceptional results. Warren has the highest level of integrity and commitment, and is a real asset to any organization looking for marketing, branding or positioning expertise.”

Larry Reinstein, former CEO, Fresh City and President & COO of Salsarita’s

Larry Reinstein

John Mazarakis, COO, Seasons Pizza

John Mazarakis, COO, Seasons Pizza

“Seasons Pizza has hired many restaurant and marketing consultants over the years, but never anyone as strategic, resourceful, focused, and experienced as Warren Ellish and Ellish Marketing Group. Warren definitely delivers powerful results and is a great value compared to the bigger firms. We hired him to refresh the Seasons Pizza brand and were thrilled with the insights and the solutions that were provided on all levels. He patiently took his time to understand our company, our consumer and the reasons for our prior successes, then with focus and discipline helped us define our Brand Positioning, our marketing message, and our menu. The results and the numbers speak for themselves, all the way to the bottom line.”

John Mazarakis, COO, Seasons Pizza

Sam Askar, CEO, Askar Management

Sam Askar, CEO, Askar Management

“We brought Warren Ellish in to help us identify the brand positioning for our Blackjack Pizza brand. Warren worked with a team consisting of our Franchise Advisory Committee and senior-level management from all departments, encouraging wide-spread participation among the group. Warren’s extensive knowledge of the restaurant industry helped the team identify the direction they wanted to go. Throughout the process, he was able to guide the team in to a focused direction pin-pointing our strengths and creating a fundamental message to help communicate them. Because of his effective facilitation of our session, we now have a clear positioning statement that will be our roadmap into the future. This has helped catapult our journey to full management alignment within our corporate infrastructure, franchisee’s and store level management as one!”

Sam Askar, CEO, Askar Management

Tim Black, EVP, Great Wolf Resorts

Tim Black, EVP, Great Wolf Resorts

“Great Wolf Resorts engaged Warren and Ellish Marketing Group in the fall of 2012 to assist us in rebranding our 11 domestic resorts F&B outlets. Over the next 12 months we met for in-depth food Discovery tours and multiday branding sessions. The results have been nothing short of impressive, many locations have been rebranded, food quality and presentation greatly improved and per guest spend is up high single digits. I would highly recommend Warren to assist any company in Brand Positioning and overall marketing effectiveness!”

Tim Black, EVP, Great Wolf Resorts

Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)

Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)

“We were so right when we decided to hire Warren Ellish to help us revitalize our brand! Somehow Warren always creates wows! But the restaurant discovery he organized for our brand refresh was a real wow+! He handpicked the best restaurants and markets to experience (according to our needs) and the whole process was mind-blowing. He then conducted a brand positioning session with our management team, where the soul of our brand was created. He culminated the process with the creation of a brand concept book where the ideal Tai Pak experience was described. The brand positioning statement is so powerful, and has been driving our brand with total organizational focus. We are also deploying all aspects of the concept book and our guests are loving it!

Warren Ellish and the team at Ellish Marketing Group continue to create great results for us over and over again. We have worked with Warren for the past 2 years in a 360º project. His most valuable asset is without a doubt his passion and he is someone you enjoy working with. He became part of our team right away and he has even become a personal mentor to me. The results of our collaboration are sales that are up double digits for the second year in a row while the local restaurant industry is flat. Warren’s passion definitely translates into results!”

Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)

Robert Giaimo, President/CEO/Founder, Silver Diner Development Inc.

Robert Giaimo, President/CEO/Founder, Silver Diner Development Inc.

“Warren Ellish brings passion in challenging conventional thinking – both our company’s and my own; he has an in depth understanding of our Brand and the implications and boundaries inherent in Brand Extension.He has been a true partner, helping us make our new concept’s design meet our overarching company objectives. His commitment to excellence is demonstrated both in his in-depth preparation and ability to facilitate/co-create a unified Brand Positioning Statement that translated into tangible executable strategies. Warren has a depth of knowledge, as well as commitment to moving the needle, that’s hard to equal.”

Robert Giaimo, President/CEO/Founder, Silver Diner Development Inc.

Roberto Denegri, President and COO, Campero USA & International

Roberto Denegri, President and COO, Campero USA & International

“Ellish Marketing Group was of great to help to Pollo Campero as we evolved our brand in the United States and modernized it to meet today’s consumers’ demands. From Brand Positioning to menu engineering, food photography and designing marketing collaterals, Warren Ellish and his team helped throughout the entire marketing process—converting consumer insights into strategies and developing local plans. His attention to details throughout the entire project resulted in stand-out work that delivered the results we were looking for. His great work has been taken into other markets within the United States as we continue implementing our new global brand platform.”

Roberto Denegri, President and COO, Campero USA & International

Denis McGlynn, CEO, Dover Downs Leisure Management Corp.

Denis McGlynn, CEO, Dover Downs Leisure Management Corp.

“The guidance and leadership Warren and his team provided as we sought to refine our positioning in a highly competitive market was invaluable.Warren took the time to fully evaluate our existing operations and lead us through a complete rebranding effort including brand positioning, a strategic marketing review, menu engineering, state-of-the-art food photography and the development of consumer communication materials including direct mail pieces.Warren’s experience in the food and beverage industry is evident and I wouldn’t hesitate to recommend Warren and Ellish Marketing Group to anyone seeking a hard working professional.”

Denis McGlynn, CEO, Dover Downs Leisure Management Corp.

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