Sam Askar, CEO, Askar Management

“We brought Warren Ellish in to help us identify the brand positioning for our Blackjack Pizza brand. Warren worked with a team consisting of our Franchise Advisory Committee and senior-level management from all departments, encouraging wide-spread participation among the group. Warren’s extensive knowledge of the restaurant industry helped the team identify the direction they wanted to go. Throughout the process, he was able to guide the team in to a focused direction pin-pointing our strengths and creating a fundamental message to help communicate them. Because of his effective facilitation of our session, we now have a clear positioning statement that will be our roadmap into the future. This has helped catapult our journey to full management alignment within our corporate infrastructure, franchisee’s and store level management as one!”

Sam Askar, CEO, Askar Management