David Goronkin, former CEO, Bennigan’s Franchise Company and CEO of Garden Fresh Restaurants
“Warren Ellish and his team have brought significant value to Bennigan’s Franchising Company as we set out to transform this 35-year-old legacy casual dining brand into a model that resonates with today’s consumer. Warren led the brand re-positioning efforts, developed our overarching strategy, and actively engaged our franchise community to build conscientiousness and trust. In addition, Warren developed and executed a consumer research project which aided in the development of our new menu, communication strategy and many elements of our new prototype. Warren did a great job of partnering with our internal corporate resources and franchise community which ensured buy-in and active participation. We will continue to call upon Warren and his group of professionals as we continue to move our brand forward.”
David Goronkin, former CEO, Bennigan’s Franchise Company and CEO of Garden Fresh Restaurants