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Positioning Brands for Success™
Archive for January, 2012
Warren Ellish to Address International Franchise Association (IFA) Convention
12 years ago
by wellish
in Uncategorized
IFA’s Annual Convention, February 11 to 14 in Orlando, FL, is designed to aid franchise professionals who are seeking new ways to more effectively and profitably build their businesses. Attendees will have the opportunity to hear Warren Ellish, President and CEO of Ellish Marketing Group and Senior Lecturer at Cornell University’s Johnson Graduate School of Management conduct a session on “The Three Critical Steps to Positioning Your Franchise Into a World-Class Brand”. The session is scheduled for 10:15 to 11:45AM on February 13 and immediately follows the keynote address by David Novak, Chairman and CEO of Yum! Brands. Attendees are encouraged to check out and download the IFA Convention AP, to maximize their convention time and experience.
Marketing Speaker Warren Ellish Addresses Cornell University Johnson School MBA Marketing Students on: How To Successfully Position a Product or Service Into a World-Class Brand
12 years ago
Warren Ellish today addressed the Cornell Johnson School’s Strategic Marketing Immersion with an all day session on brand positioning. Following a 90 minute morning presentation on brand positioning, Warren had the students put brand positioning to work with 10 teams preparing and then presenting brand positioning statements for 2 different brands plus themselves. First year MBA marketing student Mary Fuller said that “I always leave Warren’s talks having gained a great deal of insight and a renewed enthusiam for the challenges to come in my career.”
Meyer & Lydiatt Family Dentistry Chooses Ellish Marketing Group as Agency of Record
12 years ago
Ellish Marketing Group (EMG), a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, announced that Meyer & Lydiatt Family Dentistry, Colorado Springs’ premier dental practice, has chosen Ellish Marketing Group as marketing and advertising agency of record. EMG will manage branding, marketing and advertising for the practice.
Meyer & Lydiatt Family Dentistry has been serving the dental needs of families in Colorado Springs since 1980. Doctors Roger Meyer and John Lydiatt bring fifty years of personalized professional experience in putting smiles on patients” faces. The practice is located at 6665 Delmonico Drive (Suite C) at the southeast corner of E. Rockrimmon Boulevard and Delmonico Road – just one mile west of I-25 and Woodmen Road.
“We are excited to have Ellish Marketing Group put their proven marketing approach to generating high-quality new patients for our practice while also building our brand as the premier Colorado Springs dental practice,” says Dr. Roger Meyer. Partner Dr. John Lydiatt added, “After having spent time with Warren Ellish and seeing first hand the depth of experience and the track record of successes he has had, we are pleased to have Ellish Marketing Group spearhead our efforts to grow our dental practice professionally and profitably.”
“Meyer & Lydiatt Family Dentistry is a great dental brand and an established member of the Colorado Springs community,” said President and CEO of Ellish Marketing Group, Warren Ellish. “We look forward to developing a strategic marketing communication plan and to generating new high-quality patients in just a matter of weeks – and then every month for many years to come.”
Ellish Marketing Group Announces Launch of New Website; Brings a New Approach to Being Social and Showcasing Client Successes
12 years ago
Ellish Marketing Group (EMG), a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, today announced the launch of its new website at www.ellishmarketing.com. The new website will be available on all traditional and mobile platforms.
The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights, launching new concepts and products, and revitalizing turnaround businesses.
Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.
“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”
Special thanks go out to EMG team members Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.
Check it out – New website launched
0Today marks the launch of our new website at www.ellishmarketing.com. Please check out the new website and let us know what you think.
As a leading authority on brand positioning and marketing to a wide range of businesses including restaurants, dental practices, retailers and consumer product companies, we will be blogging on subjects relevant to these core practice areas.
The new EMG website contains over a dozen success stories featuring examples of positioning brands to effectively compete in today’s competitive marketplace, identifying breakthrough consumer insights, launching new concepts and products, and revitalizing turnaround businesses.
Marketing speaker Warren Ellish, a well-respected practitioner and lecturer on the topic of brand positioning (Cornell University Johnson Graduate School of Management faculty), who is personally responsible for developing the brand positioning for hundreds of well-known international, domestic, regional and local brands is also featured in the website. His upcoming speaking engagements at the International Franchise Association Convention, the National Restaurant Association Show and at top business schools are highlighted.
“The new Ellish Marketing Group website clearly communicates our marketing and consulting core practice areas and discusses the successes we have had with our clients using our Six-Point Approach of positioning, focusing, planning, developing, executing and evaluating,” said Warren Ellish Founder, President and CEO of Ellish Marketing Group. “Our internally developed website brings a new approach to websites being social.”
Special thanks go out to the EMG team of Jim, Jeff, Jason (our three J’s) and Lauren for making the new site a reality.