Restaurant & Franchise Marketing and Consulting Services & Solutions

Six-Point Approach:
Position, Focus, Plan, Develop, Execute and Evaluate

Ellish Marketing Group, a leading authority on brand positioning and marketing consulting services to restaurants and franchise businesses, can work with your marketing department or function as your marketing department. Whichever you choose, our procedure is the same.

  • POSITION your brand to take advantage of its strengths in order to compete effectively in the marketplace
  • FOCUS on key brand objectives and maintain that focus
  • PLAN a strategy incorporating your positioning and objectives as well as your customers’ needs and wants into a cohesive marketing communication plan that will drive profitable traffic while building brand equity
  • DEVELOP programs and materials (advertising, promotion and collateral) that effectively communicate your message
  • EXECUTE the programs and materials all the way to the store level with a continuous regard for deadlines and budgets
  • EVALUATE the effectiveness of these programs and make adjustments as necessary.

Identifying consumer insights

Identifying Consumer Insights

Identifying Consumer Insights

The identification of key consumer insights has been a foundation for much of the work Ellish Marketing Group has created for clients.

Full service or a la carte

Ellish Marketing Group will serve as a one-stop shop (Agency of Record) or team with other key outside organizations for your best
interests (multiple-stop shopping) in developing and executing programs that support your brand’s strategic direction. Warren Ellish can also serve as a dedicated member of your management team (as an outsourced CMO) and lead your brand’s strategic direction and marketing team if applicable.

Comprehensive range of restaurant and franchise marketing consulting services and solutions

Restaurant and Franchise Marketing Programs

Restaurant and Franchise Marketing Programs

In developing an effective marketing plan and seeing it successfully implemented, Ellish Marketing Group and its associates can offer a complete range of services and solutions for your business. The services that are eventually used by you, the client, will depend on the strategy agreed upon. When you view the list below, you will find familiar and unfamiliar services and solutions which are vital to business success. Some or all of these may be necessary for your brand, and Ellish Marketing Group has the expertise, experience and a track record of successes in all of these areas.

Some of our core restaurant and franchise marketing consulting services and solutions include:

  • Brand Positioning
  • Branding
  • Insights & Strategy
  • Marketing Assessments
  • Marketing Plans & Calendar Development
  • Branding, Identity and Logo Design
  • Advertising & Brand Communication
  • Interim Marketing Management
  • Menu Optimization/Engineering & Culinary Development
  • Menu and Menu Board Design
  • Direct Mail Turn Key Programs
  • Food Photography
  • Restaurant Startups
  • Brand Refreshes
  • Brand Turnarounds
  • Restaurant Operations Assessments and Audits
  • Brand Discoveries
  • Trade Area Local Store Marketing
  • Restaurant Design
  • Concept & New Product Development
  • Consumer Research and TURF
  • Traffic-driving Promotion Development
  • Point-of-purchase, Sales & Collateral Material
  • Digital Marketing & Social Media
  • Web Site Development & Search Engine Optimization (SEO)
  • Customer Relationship Management
  • Media Planning
  • Creative & Production Services
  • Printing & Fulfillment Services
  • Expert Witness Testimony
  • Restaruant Acquisition Due Diligence
  • Outsourced Marketing Staffing.

 

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