Restaurant Marketing

Utilizing a strategic focus to drive traffic and product mix, increasing your sales and profits

We are well-respected restaurant marketing and branding consultants with a successful track record of positioning restaurants and franchise businesses, creating effective restaurant marketing programs, engineering restaurant menus to maximize margin, identifying limited time offers, and establishing focused communication plans that generate high returns-on-investment for restaurants and franchises. We bring extensive restaurant marketing and branding experience in fast food, fast casual, casual and fine dining. We have produced results for international, domestic, regional and local restaurant brands, both company owned and franchise organizations.

Launching new concepts, growing established brands and revitalizing tired chains

• Experience launching new concepts like Boston Chicken (and the conversion to Boston Market), eatZi’s, Big Bowl and Corner Bakery.
• Direct involvement in developing programs that drive traffic for established brands like Red Lobster and Burger King.
• Expertise in leading the revitalization of restaurant chains like Bennigan’s, Village Inn and Denny’s.

Balancing guest counts, margin, average check and value of a customer in building your business

We understand restaurant financials. Great marketing ideas must not just drive traffic and sales but must do so profitably. All of our programs are developed to optimize the bottom line while driving guests through the doors. Menu mix management, in-store merchandising and employee communication with guests are designed to turn visitors into profitable spenders.

Engaging targeted consumers to make a visit now

We will focus your budget to do a few things really well. We will help you establish a dialogue with your targeted consumers that live or work convenient to your locations in order to get your desired message across and make an impression that lasts.

Working with “operators” and understaning the importance of executing ideas at the store level

All ideas, no matter how big or small they are, must be able to be executed throughout all aspects of the restaurant’s operation, including at the hourly employee level. We take full responsibility to execute all of our programs all the way to the store level.

Employing a proven methodology in driving trade-area businesses

We don’t offer “canned” strategies. We do employ a proven methodology that has generated a track record of successes for many trade-area driven businesses, and the results speak for themselves. Your restaurant brand will be uniquely positioned in the marketplace to thrive in today’s highly competitive market.

Offering a full range of services… complete or a la carte

In developing an effective restaurant marketing plan for your restaurant brand and then seeing it successfully implemented, Ellish Marketing Group can offer a complete range of services and solutions. The services that are eventually used by you will depend on the strategy agreed upon. Ellish Marketing Group has the expertise, experience and a track record of successes in all of the key marketing areas needed to succeed as a restaurant brand. Warren Ellish can also serve as a dedicated member of your management team (as an outsourced CMO) and lead your brand’s strategic direction and marketing team if applicable.