Marketing Speaker Warren Ellish Addresses Cornell University Johnson School MBA Marketing Students on: How To Successfully Position a Product or Service Into a World-Class Brand

Warren Ellish today addressed the Cornell Johnson School’s Strategic Marketing Immersion with an all day session on brand positioning. Following a 90 minute morning presentation on brand positioning, Warren had the students put brand positioning to work with 10 teams preparing and then presenting brand positioning statements for 2 different brands plus themselves. First year MBA marketing student Mary Fuller said that “I always leave Warren’s talks having gained a great deal of insight and a renewed enthusiam for the challenges to come in my career.”

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