“The brand positioning statement Warren helped us create is so powerful, and has been driving our brand with total organizational focus.”
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
“Warren has been a true partner, helping us make our new concept’s design meet our overarching company objectives. His commitment to excellence is demonstrated both in his in-depth preparation and ability to facilitate/co-create a unified Brand Positioning Statement that translated into tangible executable strategies. Warren has a depth of knowledge, as well as commitment to moving the needle, that's hard to equal.”
Robert Giaimo President/CEO/Founder, Silver Diner Development Inc.
“Warren’s creativity and ability to understand our customer base quickly was admirable, leading to a carefully developed brand positioning and concept book for the brand refresh for our food service operation. Warren’s overall kind and infectious demeanor was truly a pleasure to work with.”
Tristen Griffith, President, Sacramento 49er Travel Plaza
"Warren was easy to get along with, a precise listener and gifted at extracting creativity. His brand positioning session brought our premature concept to life and brought out an enthusiasm in our team as we placed a name, a face, and a personality to our new restaurant brand. The finished branding product was on spot!
Kathleen Galy, Executive Director Asset Finance, ANSA Merchant Bank Limited and Partner 600 Degrees (Trinidad)
“Warren understands the importance of return on investment and is very focused on measuring the results of every program.”
Larry Reinstein, former CEO, Fresh City and President & COO of Salsarita’s
“From Brand Positioning to menu engineering, food photography and designing marketing collaterals, Warren Ellish and his team helped throughout the entire marketing process—converting consumer insights into strategies and developing local plans.”
Roberto Denegri, President and COO, Campero USA & International
“Warren’s insight and experience has helped guide the positioning of our Village Inn brand and has contributed to the turnaround that we have been experiencing.”
Hazem Ouf, CEO, American Blue Ribbon Holdings
“Warren did not simply give us a cursory review with canned solutions – he truly did a deep-dive into our history and culture, and then proceeded to evaluate our whole operation – from menu to brand positioning to marketing strategy and beyond. It is exactly what we needed to chart our course for the future.”
Tom Giftos, President, National Coney Island
“Ellish Marketing Group developed and executed a consumer research project which aided in the development of our new menu, communication strategy and many elements of our new prototype.”
David Goronkin, former CEO, Bennigan’s Franchise Company and CEO of Garden Fresh Restaurants
“Warren took the time to fully evaluate our existing operations and lead us through a complete rebranding effort including brand positioning, a strategic marketing review, menu engineering, state-of-the-art food photography and the development of consumer communication materials including direct mail pieces.”
Denis McGlynn, CEO, Dover Downs Leisure Management Corp.
“Our brand was strengthened with the delivery of a strategically crafted, visually striking, and relevant message."
Dave Wolfgram, former President, Corner Bakery Café
“They have the expertise of a large agency without the large agency overhead and bureaucracy. Using a virtual agency like Ellish Marketing helped to leverage a modest marketing budget into big results.”
Lane Cardwell, former President eatzi’s (Brinker International) and President of P.F. Chang’s China Bistro
“Seldom have I seen the principals of an agency so involved in understanding what makes a brand tick.”
Lane Cardwell, former President eatzi’s (Brinker International) and President of P.F. Chang’s China Bistro
“Warren has the ability to take a concept, help position it in the marketplace with a focus and then produce a concise message with a clear plan of execution.”
Kevin Brown, CEO Lettuce Entertain You Enterprises
“We truly enjoyed working with Warren using his Brand Positioning process. As a result, our PPA has significantly increased and our customer feedback is very positive.”
Jennifer Weishaupt, Proprietor, The Ruby Slipper
“Warren Ellish is an excellent facilitator with an uncanny ability to guide a group of individuals through a rigorous process that ultimately yields a substantive outcome.”
Justin Bredeman, President, Soccer Shots Franchising LLC
“Warren’s attention to details throughout the entire project resulted in stand-out work that delivered the results we were looking for. His great work has been taken into other markets within the United States as we continue implementing our new global brand platform.”
Roberto Denegri, President and COO, Campero USA & International
“The results from our work with Ellish Marketing Group are sales that are up double digits for the second year in a row while the local restaurant industry is flat.”
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
“I’ve had the pleasure of working with Warren Ellish and Ellish Marketing Group on several occasions. I decided to use Ellish Marketing Group for a rebrand of my software development company. Working with Warren to craft our brand positioning statement was a fascinating and fruitful process. He applied his proprietary approach to brand positioning in a very inclusive and customized manner. Our key team members participated in a daylong workshop, and by the end, we were all in alignment about the brand, its points of difference, and our target market. Since Warren had been such an integral part of helping us define our brand and had spent a great deal of time with our team, we felt that there couldn’t be a better person to lead the development of our new brand logo. Ellish Marketing Group delivered a unique and powerful graphic representation of our LookFar brand.”
Chris Reade, President, LookFar
“Warren Ellish brings passion in challenging conventional thinking - both our company's and my own; he has an in depth understanding of our Brand and the implications and boundaries inherent in Brand Extension.”
Robert Giaimo President/CEO/Founder, Silver Diner Development Inc.
“We were so right when we decided to hire Warren Ellish to help us revitalize our brand! Somehow Warren always creates wows!”
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
“Warren is an accomplished brand and marketing consultant, but also is one of those people who can at once challenge the status quo and build consensus among stakeholders with a combination of science and solid facilitating communication.”
Scott Gittrich, President, Toppers Pizza, Inc.
“Differentiation is a must to be successful. Warren Ellish helped us achieve differentiation by developing two new signature menu categories. He then directed the development of new menu items to support the new categories and created a menu design that highlighted what we wanted to sell resulting in our guests increasing their visit frequency.”
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
“Warren led the brand re-positioning efforts, developed our overarching strategy, and actively engaged our franchise community to build conscientiousness and trust.”
David Goronkin, former CEO, Bennigan’s Franchise Company and CEO of Garden Fresh Restaurants
“Changing a brand identity after over 42 years of business, is not an easy task, but Warren Ellish and his Ellish Marketing Group team did it in such a smart, meticulous and professional way. Our new logo and brand identity has been embraced by our most loyal guests as well as the many new guests visiting our Asian Wok Kitchens.”
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
“The ability of the Ellish Marketing Group to identify the key guest benefits of one of our new product introductions insured the success of the program. As a result, this new item is now our biggest seller on the menu.”
Hazem Ouf, CEO, American Blue Ribbon Holdings
“Thanks to Warren we now have a brand positioning statement that clearly articulates the Soccer Shots brand, and it has become a point of operational and marketing focus for us.”
Justin Bredeman, President, Soccer Shots Franchising LLC
“Seasons Pizza has hired many restaurant and marketing consultants over the years, but never anyone as strategic, resourceful, focused, and experienced as Warren Ellish and Ellish Marketing Group.”
John Mazarakis, COO, Seasons Pizza
“We hired Warren to refresh the Seasons Pizza brand and were thrilled with the insights and the solutions that were provided on all levels. He patiently took his time to understand our company, our consumer and the reasons for our prior successes, then with focus and discipline helped us define our Brand Positioning, our marketing message, and our menu. The results and the numbers speak for themselves, all the way to the bottom line.”
John Mazarakis, COO, Seasons Pizza
“Warren Ellish and the team at Ellish Marketing Group have been delivering great results for us over and over again.”
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
“Warren definitely delivers powerful results and is a great value compared to the bigger firms.”
John Mazarakis, COO, Seasons Pizza
“Because of Warren’s effective facilitation of our brand positioning session, we now have a clear positioning statement for our Blackjack Pizza brand that will be our roadmap into the future. This has helped catapult our journey to full management alignment within our corporate infrastructure, franchisee’s and store level management as one!”
Sam Askar, CEO, Askar Management
"Warren is a leader with a focus on sales and profits.”
Nelson Marchioli, Former CEO, Denny’s
“I am amazed about the way Warren conducted our 1-day Mission & Vision session, and that day is noticeably improving the culture of our third generation family business!”
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
“Warren is a top notch marketing executive who really understands the restaurant business.”
Larry Reinstein, former CEO, Fresh City and President & COO of Salsarita’s
“Warren Ellish and the team at Ellish Marketing Group are the best at developing "Proprietary Promotional Ideas" to maximize the impact of a restaurant promotion."
Jaime A. Pun, CEO, Tai Pak Asian Wok Kitchen (Mexico)
"Great Wolf Resorts engaged Warren and Ellish Marketing Group to assist us in rebranding our 11 domestic resorts F&B outlets. The results have been nothing short of impressive!”
Tim Black, EVP, Great Wolf Resorts
"The guidance and leadership Warren and his team provided as we sought to refine our positioning in a highly competitive market was invaluable."
Denis McGlynn, CEO, Dover Downs Leisure Management Corp.
“Working together with Warren was truly inspiring. His knowledge in this space helped us to feel comfortable in making the investment into the restaurant development business. He’s a great professional that takes the time to educate even the most opinionated clients . . . (like us).”
Ryan Fey, CO-Founder and Chief Brand Officer, Omelet
"Warren brilliantly facilitated an intensive all-day brand positioning session with our Interim HealthCare executive team and key franchisee leadership. His ability to foster collaboration among a diverse group of both new and legacy franchisees was instrumental in leading us to the development of a solid brand positioning statement. We could not have accomplished what we did without Warren’s guidance. He is truly a brand positioning expert.”
Linda Shaub, CFE, CSA | SVP, Marketing, Interim Healthcare
“Ellish Marketing Group was of great to help to Pollo Campero as we evolved our brand in the United States and modernized it to meet today’s consumers’ demands.”
Roberto Denegri, President and COO, Campero USA & International
“EMG has the leadership, the knowledge and the resources to deliver solutions that work. They know how to help you make money."
Nelson Marchioli, Former CEO, Denny’s