National Coney Island Grand Opens new Canton Location

Ellish Marketing Group (EMG) congratulates client National Coney Island (NCI) on the grand opening of their newest location in Canton, MI.

“We want to keep the brand relevant in today’s changing marketplace,” said Tom Giftos, president of NCI. “Besides the new menu, we are also featuring our new brand logo and store design. This is a complete brand refresh.”

Ellish Marketing Group is proud to have partnered with NCI on the strategic direction for the brand refresh for this iconic Detroit restaurant brand. EMG provided the brand positioning work for the restaurant concept, the branding design and new logo, and the menu optimization direction and consumer TURF research to identify the new focused and more limited menu.

This entry was posted by wellish on October 15, 2013 at 10:13 AM, and is filed under Brand Positioining, Branding, Marketing, News, Restaurants. Follow any responses to this post through RSS 2.0.Responses are currently closed, but you can trackback from your own site.